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    <loc>https://www.pearlveal.nz/news/outstanding-producer-awards</loc>
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      <image:title>News - Outstanding Food Producer Awards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Outstanding Food Producer Awards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Outstanding Food Producer Awards</image:title>
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      <image:title>News - Outstanding Food Producer Awards</image:title>
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      <image:title>News - Outstanding Food Producer Awards</image:title>
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      <image:title>News - Outstanding Food Producer Awards</image:title>
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    <lastmod>2024-08-06</lastmod>
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      <image:title>News - Add Pearl Veal to your diet! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.pearlveal.nz/news/new-veal-meat-boxes-available-for-winter</loc>
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    <lastmod>2025-05-01</lastmod>
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      <image:title>News - New Veal Meat Boxes Available for Winter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.pearlveal.nz/news/eat-share-win</loc>
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    <loc>https://www.pearlveal.nz/news/pearl-veal-carving-out-a-market-for-previously-unwanted-bobby-calves</loc>
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    <loc>https://www.pearlveal.nz/news/veal-initiative-wins-blnz-award</loc>
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    <loc>https://www.pearlveal.nz/news/project-two-krzf8</loc>
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    <lastmod>2025-05-01</lastmod>
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  <url>
    <loc>https://www.pearlveal.nz/news/project-three-7aap6</loc>
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    <lastmod>2025-05-01</lastmod>
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  <url>
    <loc>https://www.pearlveal.nz/home</loc>
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    <priority>1.0</priority>
    <lastmod>2025-10-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/612c8d8468c91137228831ce/29bd24fd-5aa0-4fcc-b52c-3719c5acce39/Farina+x+Pearl+Veal+spotlight+-+That+Green+Olive+%285+of+27%29.jpg</image:loc>
      <image:title>Home - Veal is one of life’s true luxuries and we want you to enjoy that luxury.</image:title>
      <image:caption>Incredibly tender, succulent, lean, a beautiful rose colour and with a delicious yet delicate flavour. We offer wholesale supply to chefs, food service and retailers. If you’re interested in our product, please get in touch with us. Our on-line store is open for convenient home delivery!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/612c8d8468c91137228831ce/1630355811436-DVTX0EXZW8BPSQZ5KTN6/PP_VealMeatCuts_Rib_02.jpg</image:loc>
      <image:title>Home - Pearl Veal is different</image:title>
      <image:caption>We saw an opportunity for some of New Zealand’s best farmers, to raise calves that are nurtured, valued and provided a good life. This commitment results in the creation of sustainable, high-welfare premium Pearl Veal, catering for our most discerning chefs and consumers.  It’s for people who truly care about the origin of their food and how it is raised. Our offering is crafted for those seeking something new, something exceptional, and something rare.</image:caption>
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    <loc>https://www.pearlveal.nz/story</loc>
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    <lastmod>2025-03-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/612c8d8468c91137228831ce/c67e1058-d421-489c-b632-6b53adf2cb8d/P1070287.JPG</image:loc>
      <image:title>Story - In the beginning</image:title>
      <image:caption>Founded in 2020 by Alan (&amp; then business partner Julia), Pearl Veal is a venture with a mission. We set out to create a better purpose for non-replacement dairy calves. Collaborating with pioneering farmers and New Zealand’s finest chefs, we aim to showcase just how delicious properly raised rose veal really is. In a world where milk means calves, we believe they deserve to flourish and have a good life. We have partnered with dairy farmers who are committed to a better approach of managing their surplus dairy calves, who rear their calves for us on fresh whole cow’s milk and pasture and then pass them on to specialist finishers until they reach 12 months – what they’ve been fed for millennia, the natural way, just as nature intended. Everything we do is firstly aimed at allowing the calves to flourish and have good lives. Our focus is on an animal-centric approach, ensuring calves thrive with a balanced diet rich in protein, fat, minerals, and all the other essential nutrients and good stuff they need. We genuinely believe that how we raise an animal, influences how it tastes. The Pearl Veal approach ensures product that is always rose-coloured, tender, lean, rich in iron and above all, exceptionally delicious! We’ve named it Pearl Veal because it’s raised solely on milk and pasture. And like the transformation of grit into a pearl, a surplus calf becomes Pearl Veal - growing pearls from Pasture!</image:caption>
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      <image:title>Story - Our Way</image:title>
      <image:caption>At Pearl Veal, we are about partnerships, working with like-minded others dedicated to do dairy and meat better. We are grateful to be working with pioneering farmers, leading chefs, innovative processors, adaptive logistics providers, and skilled butchers. And now, we’re excited to bring Pearl Veal to your home, so you can enjoy it with your family and friends. We believe in challenging today’s ‘normal’ in pursuit of better. We create enduring, transparent partnerships that work for everyone. We collectively do the responsible thing by our animals, our land, and our people. We connect with and inspire the people who cook, eat or use our cared for veal products.</image:caption>
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      <image:title>Story - Animal Welfare</image:title>
      <image:caption>Pearl Veal Calves are all born on dairy farms. The ingredients that go into our veal are few and simple. Colostrum, plenty of fresh whole milk, a touch of hay, and ample pasture until they are weaned at 3 months and reach a weight of at least 100kg. Our commitment to natural, healthy rearing extends to a diet free from antibiotics and growth promotants. We exclude grain, Palm Kernel Expeller (PKE), GMOs, or any other hard-to-pronounce ingredients from their diet. After the calves are weaned from milk, they spend the following 7-9 months grazing on fresh pasture, reaching a weight of approximately 300kg during this period.</image:caption>
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      <image:title>Story - The Pearl Veal Footprint</image:title>
      <image:caption>Pearl Veal has a comparably low gross Greenhouse Gas Footprint among other red meats. We asked AgResearch to complete a Life Cycle Assessment of Pearl Veal fed on whole fresh milk and pasture. Results revealed a remarkably low gross emission of 13.9kg of C0₂ per kilogram of product for Pearl Veal. The assessment took into consideration all the greenhouse gas (GHG) emissions associated with growing the pasture, including fertilizer and fossil fuels. It also considered all the animal emissions of methane and nitrous oxide, as well as the processing and transportation emissions associated with delivering Pearl Veal to our customers. Pearl Veal is committed to sustainability. We create this beautiful product from animals that would otherwise be considered waste in the dairy industry. Our approach is rooted in a ‘back to nature’ philosophy, emphasising efficiency and sustainability, resulting in an incredibly light footprint. Importantly, we achieve this without relying on offsetting, chemicals, or other interventions.</image:caption>
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    <lastmod>2025-07-30</lastmod>
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      <image:title>Rose Veal &amp; Recipes - Aging &amp; Preparation</image:title>
      <image:caption>Pearl Veal is aged for 3 weeks to ensure optimal flavour and tenderness when it is cooked and served. Our meat packs are then skillfully butchered by expert artisanal butcheress Georgie Moleta. To provide year-round availability and honour the entire animal, our veal is then frozen, utilising all its parts. When you open a pack of Pearl Veal, you may notice an odour. This is common with vacuum packed meat and is known as containment odour. Allow the package to breathe, and the odour will naturally dissipate within 30 seconds.</image:caption>
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